Most business owners want to grow their businesses – some might envision a huge chain of branded stores; others might imagine a business of increasing profitability. However you picture a “successful business”, there are 4 things you should be doing to help you achieve it.
Focus on doing a few things well
The internet gives so many amazing opportunities and you can feel like a kid in a candy store – overwhelmed by the great-looking choices. However, you will have more success if you strategically choose just a couple of those opportunities – for example: A website, plus Twitter, plus Facebook – and just those really well.
Engage your audience
Generating traffic to a social media page and ultimately to your website sounds great! It’s easy to think that web traffic equals more business. But that’s not true. What you really need to do is engage your audience to show them that it’s worthwhile to do more than just LOOK at your site. They need to act… by contacting you for the product or service you offer.
Measure your efforts
Many businesses use the approach of overwhelming the web with content to drive more traffic to their site. But it costs less and has a greater impact if you carefully select a few targeted marketing sites and then you measure your efforts from those sites. Be sure to also measure your own website as well as changes in customer buying patterns from your offline marketing efforts too. Pay attention to demographics, calendar trends, and other potential buying influences. In other words: Measure everything and use that data to adjust your marketing decisions.
Investing in your business is a “no brainer”. By putting some of your profit back into your company, you create a stronger brand with more skilled employees, better products and services, and better marketing. But what about you? Are you investing in yourself? Identify some of the skills you use every day and spend the time and money to improve them. Managing others? It doesn’t hurt to take a management course. Doing your own marketing? Why not study marketing and sales writing? Don’t become the weakest link in your own business.
Businesses should grow. If they don’t, they stagnate and die. To help your business grow, schedule time and set aside a budget to revisit these best practices every week.